Switch Off - The Dinner Test
A social experiment video by Telekom
The video has reached more than 70% of Hungarian Facebook users. It had an outstanding 43% engagement rate on Facebook and 2.000.000+ views. It got 25.270 reactions and 24.872 shares – which means: almost every viewer who liked the video also shared it.
Year: 2017
Agency: Isobar Budapest
Creative Director: Balázs Tompa
Creative Group Head, Copywriter: Vera Länger
Art Director: István Bene, Dóri Suhai
Honors&Awards:
- Golden Hammer 2017 - Silver Hammer / Content and Entertainment
- Cresta Awards 2017 - Shortlist / Online film
- Effie Awards Hungary 2017- Golden Effie / Seasonal Marketing
- Effie Awards Hungary 2017- Silver Effie / Branded Content
- Arany Penge (Golden Blade) Festival 2017 - Bronze Blade / Online Film
- Arany Penge (Golden Blade) Festival 2017 - Bronze Blade / Branded Entertainment
- Lollipop Creative Festival 2017 - Golden Lollipop / Other Digital Solutions
- DMBP (Digital Marketing Best Practice) Festival 2017 - Shortlist / Video-based Online Campaigns
- DMBP (Digital Marketing Best Practice) Festival 2017 - Shortlist / Branded Content